Bristol sign to be pink for breast cancer month | TriCities.com

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No, you won?t be seeing the world through rose-colored glasses. Next month, State Street really will be bathed in a rosy glow.

The famous Bristol sign will light up pink Oct. 1 in honor of breast cancer patients and to support research and preventative methods to fight the disease. Proceeds from sponsoring the 1,300 pink bulbs and a concert slated to be held later in the month will be shared with the Wellmont Cancer Institute and the Tri-Cities affiliate of Susan G. Komen for the Cure.

?It seems somehow we?ve all been touched? by breast cancer, said Cheryl Youland, executive director of the affiliate. ?[The lights will be] a great visual and a great statement. ? We very much appreciate the community coming together to raise money for breast cancer awareness.?

The bulbs will be available for sponsorship through Sept. 21, and there?s already been a positive response from the community about the project, said Jennifer Wilson, director of communications for the Bristol Chamber of Commerce.

?At Food City Family Race Night, we sold quite a few bulbs,? she said. ?Businesses are sponsoring 50 and 60 bulbs at a time, because an employee has breast cancer, and every employee has sponsored a bulb. It?s been very heartwarming and overwhelming.?

Both Bristol Virginia Utilities and Bristol Tennessee Essential Services, which alternate years maintaining the sign, will work to change the normal white bulbs to pink ones at the end of September, Wilson said. The sign will be dark for a few days before the grand reveal Oct. 1.

?It?s going to make such a powerful statement when the light is flipped,? she said.

Sue Lindenbusch, vice president of Wellmont Cancer Institute, said she hopes the blush of pink on State Street will serve as a reminder of the importance of early screenings and early breast cancer detection. The funds gathered from the breast cancer events in Bristol will go to the cancer center?s patient care fund, she said, which helps patients with everything from their care to their electric bills.

?This allows us to be a resource,? she said. ?Some ? things aren?t covered by insurance. Not every patient has the money. We want to take one ? worry away from our patients. We want to make sure we identify resources for our patients. We don?t want a lot of barriers in the way.?

The local Komen affiliate will use the money as part of its funds to help patients, too, Youland said. She said 75 percent of the money will stay locally in the 23 counties the Komen affiliate serves. In the past six years, since the affiliate was founded, more than 9,000 women received mammograms because of the Komen group, she said. And 110 breast cancers were identified out of that group.

?We tend to think of things in terms of mammograms,? Youland said, explaining the group?s fundraising and expenditure process. ?Through a grant program, a mammogram costs about $150.?

The changing of the sign is the first of a month-long list of events geared toward raising money to combat breast cancer, Wilson said. An all-women concert series will be held downtown Oct. 20. Details about the concert are expected to be released later this week.

The events are planned around reaching younger women, who might not be as concerned about their risk for breast cancer, Wilson said.

?With the whole event, we?re trying to reach that younger audience, who think they?re invincible,? she said. ?They don?t take the time to do all the self-checks.?

Youland said she can?t wait to see the newly pink sign next month.

?I think just the lights and turning them on will remind everybody [about breast cancer] and help them to stop it in its tracks,? she said.

arobinson@bristolnews.com

(276) 645-2531

Twitter: @BHC_Allie

Source: http://www2.tricities.com/news/2012/sep/03/bristol-sign-be-pink-breast-cancer-month-ar-2173365/

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